Questions
Chocolate questions, answered with data
Every answer below is drawn from our catalog of 2,128 profiled craft bars, so the counts are reproducible rather than anecdotal.
Pairing
Dark chocolate around 70% cacao pairs best with red wine — high enough in cacao to stand up to tannins, low enough in bitterness to avoid clashing. In our 2,128
Intense dark chocolate with roasted, nutty, or umami notes pairs best with whisky. In our catalog of 2,128 craft bars, 197 are matched to bourbon and 89 to Scot
Coffee is chocolate's most natural pairing — they share roasting-derived flavor compounds. It is by far the most common match in our catalog: 1,061 of 2,128 bar
Cacao %
Mostly, yes — and our data quantifies it. Among the 392 bars in our catalog at 85% cacao or above, not a single one has low bitterness. In the 60–69% range, 32%
Cacao percentage is the share of the bar's weight that comes from the cacao bean — cocoa solids plus cocoa butter. A 70% bar is 70% bean-derived material; most
Origins
No country does, and we are not going to rank them. We could publish a league table from our own scores, but it would be misleading twice over: the scores are o
Madagascar's reputation for red-fruit character is usually credited to its terroir and genetics: cacao grown in the Sambirano valley and around Nosy Be and Maro
Craft
Bean-to-bar means one maker controls the entire process from sourcing raw cacao beans to molding the finished bar — roasting, cracking, grinding, conching, and
Single-origin chocolate is made from cacao grown in one country, region, or even one estate — as opposed to blends that mix beans from several sources for consi
Criollo is the rarest of the classic cacao varieties — genetically delicate, low-yield, and prized for complex, gentle flavor with low bitterness. It represents
Dark chocolate contains cacao and sugar; milk chocolate adds milk solids, which soften bitterness, add creaminess, and usually lower the cacao percentage. Craft
White chocolate contains cocoa butter — the fat pressed from cacao beans — plus sugar and milk, but no cocoa solids, which is why it has no brown color or roast
Tasting
Five steps. Look: good chocolate is glossy with a clean snap. Smell: most flavor is aroma — warm the bar briefly in your fingers and inhale. Melt, don't chew: p
Nothing is added — the notes come from the bean itself. Cacao contains hundreds of aromatic compounds shaped by genetics, terroir, and above all fermentation, t
Dietary
Classic dark chocolate — cacao, sugar, and cocoa butter — is naturally vegan, and 1,685 of the 2,128 bars in our catalog carry a vegan flag. The exceptions to w
Pure chocolate is naturally gluten-free — cacao, sugar, and cocoa butter contain no gluten. In our catalog, 1,750 of 2,128 bars are flagged gluten-free. The ris
Care
Cool, dark, dry, and sealed: 16–18°C with low humidity is the ideal band — the range fine-chocolate storage guidance converges on. The refrigerator is chocolate
XOCOA
A chocolate sommelier does for chocolate what a wine sommelier does for wine: assesses origin, variety, and craftsmanship, describes flavor in a shared vocabula
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